Peter Espersen is the Head of Community Campaigns and Content the LEGO Group focusing on the 13+ age group. Peter spearheads online community, when engaging teen and adult LEGO users, and works closely with a wide range of business units across the company. In the past, Peter has been the Country Manager for Sulake in Denmark and Norway. Sulake runs Habbo Hotel that has almost 12 million users worldwide. Previous to that, Peter has been the development manager of all digital platforms at Danish TV2 where he was responsible for developing the commercial possibilities. Peter Speaks is a regular speaker at conferences within Communities, Social Media and Gaming in Denmark and abroad, and guest lectures at The University of Copenhagen, and the ESCP Program in London and Paris.Peter Espersen is the Head of Community Campaigns and Content the LEGO Group focusing on the 13+ age group. Peter spearheads online community, when engaging teen and adult LEGO users, and works closely with a wide range of business units across the company. In the past, Peter has been the Country Manager for Sulake in Denmark and Norway. Sulake runs Habbo Hotel that has almost 12 million users worldwide. Previous to that, Peter has been the development manager of all digital platforms at Danish TV2 where he was responsible for developing the commercial possibilities. Peter Speaks is a regular speaker at conferences within Communities, Social Media and Gaming in Denmark and abroad, and guest lectures at The University of Copenhagen, and the ESCP Program in London and Paris.