OAT Shoes was founded by Christiaan Maats in 2008. Originally from the northern Dutch town of Delfzijl, Christiaan moved West to study Industrial Design in Delft. He developed his theory of Storytelling Through Product Design in Sydney Australia as part of a research project he conducted there. After extensive travels and breathing in local culture, he went back to Delft, graduated on shoe design and started development of OAT: Shoes that Bloom.