Will Hayward is Vice President of Advertising, Europe for BuzzFeed, and is responsible for all advertising partnerships and operations in the region.  Prior to BuzzFeed, Will was the Director of Integrated Marketing Solutions in Europe, Middle East and Africa for The Wall Street Journal, looking after key advertiser initiatives, research and thought leadership.  Previously, Will worked in a variety of roles at The Economist, AOL and Report International, a media consultancy. Will is a graduate of Sussex University with dual honors in English Literature and Spanish.